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Solar · Energy · Complex B2B

Build Authority.
Earn Trust.
Create Demand.

Mountaintop helps solar, energy, and B2B service companies turn their expertise into thought leadership, content, and media that build credibility—then uses targeted campaigns and funnels to convert that attention into qualified opportunities.

Our Approach

In complex B2B industries, customers rarely respond to one ad or sales message. They choose companies they recognize, understand, and trust. We help energy and service-based businesses build that trust through strategic thought leadership, content, and media—then turn it into demand through targeted campaigns, funnels, and outreach.

We become an extension of your team, helping you clarify what makes your company valuable, communicate it consistently, and build lasting recognition within your industry. Because the strongest marketing doesn't just promote a campaign—it creates trust and authority that compound over time.

Services

From Industry Expertise to Business Opportunity

Megan Kjar, Founder of Mountaintop Social Marketing

Meet Megan Kjar

Megan Kjar is the founder of Mountaintop Social Marketing and a strategic marketing partner to solar, energy, and specialized B2B companies. She works alongside leadership teams to turn deep industry expertise into clear messaging, credible content, and campaigns that build trust with the right decision-makers.

With a focus on complex B2B markets, Megan helps companies communicate technical value in a way that resonates—so your sales team has stronger conversations, your brand becomes more recognizable, and your expertise starts working as a growth engine.

Your technology may be complex. Working with your marketing partner shouldn't be.

Build trust. Reach the right people. Create momentum.

Credibility That Drives Demand

Your customers are making complex, high-stakes decisions. They aren't persuaded by louder marketing or another generic sales pitch. They choose companies they recognize, understand, and trust.

Mountaintop helps you build that trust by turning your team's expertise into thoughtful content, executive perspectives, and media that establish your company as a credible industry voice.

Then, we help that credibility reach the right people.

Through targeted campaigns, strategic outreach, paid media, and conversion-focused funnels, we connect your ideas with the customers, partners, and decision-makers most likely to value what you offer.

The goal isn't to generate the largest possible number of leads. It's to create greater awareness among the right audience, strengthen the conversations your sales team is already having, and open the door to more meaningful business opportunities.

Because in a complex B2B market, growth rarely comes from a single campaign. It comes from building a reputation people remember—and creating clear pathways for the right customers to take the next step.

Learn More

Content and messaging that support better sales conversations.

Give Your Sales Team Something Worth Sharing

Great marketing shouldn't exist separately from your sales process. It should help your team explain what you do, demonstrate your expertise, and stay visible throughout a long buying cycle. We create thought leadership, case studies, executive content, campaign assets, and sales-enablement materials that give your team credible reasons to start conversations—and valuable resources to share as those conversations progress.

In complex B2B markets, even the strongest solution can be overlooked if its value isn't communicated clearly and consistently. We help refine your positioning, strengthen your outreach, and create content that supports the way your customers actually make decisions. From thought leadership and case studies to campaign messaging and sales-enablement assets, every piece is designed to build understanding and trust.

We don't simply hand over a strategy and disappear. We work alongside your team to implement campaigns, learn from the response, and continuously improve the message.

The result is a more connected approach to marketing and sales—one that gives your team greater visibility, stronger supporting materials, and more credible reasons to continue the conversation.

Because your sales team shouldn't have to establish your company's value from scratch every time they speak with a potential customer.

+7,200

Leads Educated Through Campaigns

42%

Average Client Revenue Growth

85,000+

Audience Members Reached

92%

Client Retention Rate

Partnership

A Partner Who Understands Your Business

The best marketing partnerships don't feel transactional. They feel like adding a knowledgeable, invested member to your team.

Mountaintop takes the time to understand your technology, customers, industry, and goals. We work closely with your leadership, marketing, and sales teams to uncover the expertise within your organization and translate it into content and campaigns that move the business forward.

That means doing more than delivering recommendations. We help shape the strategy, create the content, launch the campaigns, evaluate the response, and continually refine the approach.

Because we specialize in solar, energy, and complex B2B services, we understand that meaningful marketing requires more than surface-level messaging. It requires curiosity, industry fluency, and the ability to communicate technical value in a way that resonates with real decision-makers.

We bring an outside perspective without operating like outsiders—giving your team both strategic guidance and the hands-on support needed to turn good ideas into consistent action.

Your technology may be complex. Working with your marketing partner shouldn't be.

Who We Work With

Abstract illustration of solar panel rows in teal tones

Renewable Energy

Providing solar, renewable energy, energy storage, or efficiency solutions to commercial and industrial clients? We understand your market.

Abstract illustration of connected nodes forming a rising growth line

B2B Service Companies

Running a B2B service company with complex expertise and a longer sales cycle? We can help you build credibility and create demand.

Abstract illustration of an energy storage unit and transmission tower

Energy Technology & Equipment Providers

Providing technology, equipment, or specialized solutions to the energy and infrastructure sectors? We help make complex value clear.

Podcast

Green Disruptors: Scaling the Future

On Green Disruptors, Megan interviews the leaders of cleantech companies to unpack the real challenges and complexities of growing a business in this industry—from commercializing new technology to building the teams, customers, and momentum that scale.

Honest conversations with the people building the future of energy.

Listen on Spotify

Reviews

See What Our Partners Are Saying.

Email referral from Helge B., CEO of Sunstall Inc., recommending Megan for social media and sales expertise
Megan is a SUPER PRO. Very knowledgeable and great to work with!
For ongoing Meta Ads Consultation
Very knowledgable marketer and facebook ads expert
Skill Leap AI
Megan is wonderful, talented, and knows her stuff!
Ben Harris, Venture Pest Control

Let’s Climb Together

Book a Marketing Strategy Call

Your expertise deserves to be seen, understood, and trusted. Let’s turn it into momentum.

In this 45-minute conversation, we’ll discuss your company, growth goals, current marketing efforts, and the audiences you want to reach.

Together, we’ll identify where stronger positioning, thought leadership, or targeted campaigns could create greater visibility and better business opportunities.

You’ll leave with a clearer perspective on your next marketing priorities—and we’ll determine whether Mountaintop is the right partner to help you move them forward.

No pressure. Just a focused, practical conversation about where you are, where you want to go, and what may help you get there.